Approved Vendor Lists for Packaging

To be told, “You’re on my list,” is welcomed news when it refers to an AVL.

Sterling Anthony

An approved vendor list (AVL) is a document central to vendor management (for related reading, see “Packaging’s Vital Role in Vendor Management,” Packaging World, May 2021, or visit pwgo.to/7029). The centrality is simple: one has to have vendors first, in order to manage them.

An AVL indexes the vendors that are authorized to supply specified products (and/or services) to the subject buyer. To have practical value, an AVL must be regarded as an edict, deviations allowed only under extenuating circumstances. When what’s being supplied has to do with packaging, the establishment and management of that portion of an AVL pose a variety of challenges.

Any approved vendor only is as reliable as the approval process that it underwent. Approval criteria for packaging needs to be exacting, reflecting packaging’s multi-faceted roles in the manufacture, marketing, and distribution of goods. Although not to the exclusion of all other considerations, criteria always should involve price, quality, and performance. The three are interrelated and the relative importance of any one is application specific. For packaging that’s subject to stringent federal regulations, for example, quality and performance are non-negotiable. Nonetheless, the buyer should pursue price negotiations aggressively, but in good faith.

Because of the many inclusions that can fall under the rubric of packaging, its portion of an AVL can be quite populated, even for modest-sized companies. Keeping the list current requires the necessary additions and subtractions, as partnerships are formed and dissolved. Personnel within the buyer’s company also undergo additions and subtractions. Therefore, an inquiry into any vendor’s status never should be solely dependent on the recall of an employee.

Any AVL—as is true of all aspects of vendor management—should be computer-supported, software-driven, and accessible to all stakeholders throughout the buyer’s company. That advice speaks to form. A related matter is that of content, which is to ask, “what information should an AVL convey?” The answers lend themselves to who, what, when, where, and how.

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