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Why drug companies must change to survive healthcare reform

Pharmaceutical industry veteran Michael G. Wokasch publishes ‘Pharmaplasia’ book, talks about healthcare market and packaging implications.

Pharmaplasia
Pharmaplasia

Pharmaplasia™ is a 180-page book that describes how pharmaceutical companies grew too fast, creating organizations that were too large to manage effectively and efficiently given the complexities of the business in an increasingly challenging healthcare market. Authored by pharmaceutical veteran Michael G. Wokasch, the book provides an insider's perspective (see author bio below), with a mix of history, case studies, and recommendations for change. The book is aimed at past and present industry executives, healthcare providers, and patients.

As in his blog, the author advocates society's need for a financially healthy pharmaceutical industry, and identifies specific actions pharmaceutical companies must take if they intend to remain prosperous in an increasingly demanding and less-tolerant healthcare market soon to be further complicated by healthcare reform. He provides a patient-oriented, market-friendly vision for a future pharmaceutical industry that emphasizes patients before profits, which helps to reestablish trust and credibility while delivering innovative products at reasonable prices. More information about Pharmaplasia and the book’s Table of Contents and Chapter 1 are available to preview at www.Pharmaplasia.com.

Although the book doesn’t address packaging, Wokasch tells Healthcare Packaging, “As a marketing manager, I remember agonizing over packaging, from shelf size and visual appearance to clever patient convenience considerations. Rarely did cost really play as big a role as driving sales or product selection. I believe that is changing if it already hasn't.”

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