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Personal technology headset gets sustainable package redesign

Medical syringe packaging provides inspiration for Bluetooth headset redesign that uses 68% less plastic than original packaging.

Jawbone
Jawbone

Aliph®, a creator of innovative personal technology products, has introduced the Jawbone® ICON™ Bluetooth® headset with redesigned packaging made with Eastar™ copolyester from Eastman Chemical. The packaging uses 68% less plastic than the original Aliph Jawbone packaging, demonstrating Aliph’s emphasis on environmentally responsible packaging designed to reflect the sleek, premium quality of the Jawbone brand.

The use of Eastar™ copolyester allows Aliph to reduce its plastic requirements from 126 g of polycarbonate to 40 g of copolyester per package. The new package also provides a 360-degree museum-like view of the product inside. The durability, clarity, and design flexibility of Eastar enabled designers from San Francisco-based design agency fuseproject to achieve near-zero draft angles for square, sharp edges while reducing the wall thickness of the package.

Eastar is used for the design and manufacture of consumer and medical packaging, and the near-zero draft angle of a medical syringe made of Eastar served as inspiration for fuseproject designers in developing the ICON package.

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