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Package sells freshness, simple preparation of Fruit Smoothie Kits

Smoothies have become popular with consumers. Many consumers would like to enjoy smoothies more often, but say they are too expensive and complicated to make.

DelMonte_smoothie
DelMonte_smoothie

Del Monte believes it has solved that consumer dilemma with a new line of Ready-to-Blend Fruit Smoothie Kits. The all-in-one kits contain fruit chunks and puree; all consumers need to do is add ice, blend, and enjoy.

Del Monte markets the first-of-its-kind smoothies kits in the refrigerated produce section. Ready-to-Blend Fruit Smoothie is displayed next to ready-to-drink brands, so the design had to achieve two important objectives. First, it had to visually capture the delicious advantages of a make-it-yourself product. Second, it had to convey the added value that one Ready-to-Blend Fruit Smoothie makes two servings when ice is added.

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