Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

'Nutrition' label reveals Timberland's footprint

“For the first time in the footwear industry, every Timberland box will feature a “nutrition” label that reflects the footprint we make in creating the product inside,” states Timberland promotional copy regarding its fall 2006 launch of a one-piece corrugated box that might be called the “eco/envirobox.”

Pw 10455 Timberland1

Bevan Bloemendaal, senior global director for creative services for Stratham, NH-based The Timberland Co. notes that the new one-piece boxes will include 100% recycled post-consumer waste fiber, will be printed with soy-based inks, and will hinge or lock together via die cuts. These will replace two-piece boxes that had to be glued together and included a clay coating. At press time, Timberland was finalizing box and label suppliers and specifications.

Much like a nutrition facts label on food packaging, the pressure-sensitive shoebox labels will include:

• An “environmental impact” section defining energy needed to make the shoe.

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?