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Ingredient Illustrations for Salad Dressing Evoke Fresh-Market Experience

Marie’s Salad Dressing uses a small-batch, freshly-crafted identity for its new sub-brand, Marie’s Market Reserve, a product made with ‘carefully selected gourmet ingredients.’

Marie's Market Reserve bottles
The overall design for Marie’s Market Reserve features hand-drawn illustrations, and clean and modern typography, along with bright colors to support a fresh, gourmet feel.

Sixty years ago, a chef at a quaint café in Seattle, named after its owner, Marie Nordquist, realized he was onto something when customers were lining up for his new blue cheese dressing. It wasn’t long before Marie’s Salad Dressing was bottled for local retailers and eventually expanded with over 40 flavors available nationwide. Today’s desire for healthier alternatives and adventurous flavors led to the creation of the company’s first sub brand and, to help name and design the new line, they turned to Chase Design Group. 

The challenge for the Chase team was to look at how much had changed in the refrigerated produce section and deliver against relevant market trends. This new line is made with carefully selected gourmet ingredients that Marie’s says deliver “unparalleled flavor,” for 60 calories or less without artificial flavors or preservatives.

According to Paula Hansanugrum, Executive Creative Director, Chase Design Group, “We developed the name, Marie’s Market Reserve, to evoke going to the market and selecting fresh, artisanal ingredients to create delicious dressings for meals.


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