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Live at interpack: Unilever's New Child-resistant Paperboard Detergent Pack

This new pack format in the UK and France keeps tantalizing laundry pods inaccessible to children via an entirely plastic-free paperboard carton with barrier properties.

Live at interpack, May 6, 2023.


Transcript

Good afternoon, on this beautiful Saturday during interpack.

I've got the honor to introduce you to one of our plastic replacement projects not only project to our successful market entries, this is a detergent pack, where the customer came to us a couple of couple of years ago it is right now for the task to replace a rigid plastic container, which of course you can use to scalpel. But, he initially said, "well, we'll replace it, but we need functionality like a barrier into it." Okay. "We need to stack it very high." Okay. "And we need to have a child safe. Because we don't want little toddlers or little kids to take these beautiful things in their hand, or even worse in their mouth and swallow it. So needs to be very safe. And not only for first opening, you need to open it a couple of times, and not only a couple of times, up to 50 times."

So with all these requirements, with all these challenges, we actually started developing, and we came up with a beautiful little concept, which consists out of two coupled components, lid and tray.

And inside you see the capsules.

And what looks like a magic trick. No was well rehearsed course, I'm an adult. So I can open this pack, which little toddlers can and should. And I can open it once. By pressing here, I can over twice and again and again. So if you look at it, it looks quite simple. But um, the devil is in the detail as we say Europe, and here, the devil, you killed it by using quite unique folding processes on the tray and on the hood. So with this, we are compensating tolerances in the filling process. And making sure this clicks on every time

talking about compression strength, what we see, we have two materials that add to each other and making it very stable when you stack these things. Barriers. You don't have any plastic films in there, there's no plastic, we just added a coating on the inside, which helps us to prevent any leakage. If one of these little things is being pushed too hard. So there's no washing liquid coming out of the box. And additionally, with a special coating that we applied in a printing press, we give it a moisture barrier. So it stays nice and neat and does the job it needs to do

and runs on automatic lines at high speed at the customer. These lines are coming from from a third party. We've done the factory acceptance test very successful, they run very smooth, very good. And when hitting the market consumer feedback was fantastic. So the French and the English consumers are happy new European markets coming soon. And of course, we are looking overseas to get this into market over there as well.

Thanks

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