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Through the Line Podcast: Dropps Packaging Goes Omnichannel

How can sustainability and convenience intersect? Laundry and dish pod trailblazer Dropps doesn't need to get up on a soap box about sustainable packaging. Its new omnichannel carton range, rolled out in June 2024, sends that message on its own, both via e-comm channels and in the retail detergent aisle.

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RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
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