Since 1945, the annual AmeriStar competition has recognized the most innovative packaging in frozen, refrigerated, and shelf stable foods; alcoholic and non-alcoholic beverages; drug & pharmaceutical; cosmetics; electronics; health & beauty aids; household products; industrial/commercial products; medical devices; promotional/display; private label; and other categories.
"Packaging has become a key differentiator among products and innovative package design generates retail distribution, communicates important product attributes, increases product sales, and ensures their safe distribution," said IoPP's executive director Patrick Farrey. "We decided that EastPack is the right platform from which to present the AmeriStar awards because of its proximity to the largest number of manufacturers in the U.S. and the added visibility that winners will gain via the multiple shows produced annually by UBM Canon."
