When package development occurs without collaboration or strategic vision, novelty may result, but true innovation isn’t likely. In the new book, Creating Value Through Packaging, the authors demonstrate the value of a more holistic approach. Consumer and supplier perspectives, materials performance, sustainability, holistic packaging design, and new technologies—each plays a role and needs to be considered. When they are, and organizations view the development process comprehensively, success follows and packaging becomes a core business function that drives innovation.
In one compact volume, Creating Value Through Packaging becomes a central resource for the packaging community. The book investigates packaging’s impact on the customer and is rich in consumer insights. It fully examines distribution channels and shows how packaging has to respond to them. The authors explore the packaging “value web” and delve into design. Green packaging, global growth, and risk management also are major topics. The breadth of content helps packaging leaders understand how social and business drivers may be more important than technical specifications of new materials.
