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Ambev Beer Bottle Caps With QR Code, Pizza Hut Box Doubles as Portable Table, The Online Tasting Company Wine Sample Advent Calendar

See a few examples of packaging designed for user engagement from Ambev, Pizza Hut, and The Online Tasting Company from ThePackHub’s Innovation Zone.

Ambev has added QR codes to some of its Brahma brand beer bottle caps, allowing consumers to access a loyalty program.
Ambev has added QR codes to some of its Brahma brand beer bottle caps, allowing consumers to access a loyalty program.
Image provided by ThePackHub

This collection of packaging enhancements for user engagement highlights an industry shift toward user-centric packaging that combines sustainability, functionality, and digital engagement to enrich the consumer experience.

Learn more about ThePackHub's Innovation Zone here.

Ambev has added QR codes to some of its Brahma brand beer bottle caps, allowing consumers to access a loyalty program.Ambev has added QR codes to some of its Brahma brand beer bottle caps, allowing consumers to access a loyalty program.Image provided by ThePackHubAmbev Beer Bottle Caps With QR Codes Offer Rewards to Consumers

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Break out of the ordinary: see what’s new in packaging & processing!