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Orgain Grows with New Plant-Based Nutrition Powder

Orgain's packaging is guided by sustainability and reducing environmental impact. With the recent introduction of Superfoods + Immunity Up! ™ to its expansive line of nutrition products, the brand has accelerated its positive growth over the last decade.

Orgain has grown to include an expansive line of nutritional products.
Orgain has grown to include an expansive line of nutritional products.

Packaging World first visited with Orgain back in 2010, when the company was still relatively new. Founded by Dr. Andrew Abraham with a home blender and a desire to find an all-natural, food-based nutritional shake during cancer treatment, the brand has grown to include a diverse range of clean nutrition products, including shakes, protein powders, and snack bars for adults and kids. Orgain's products are gluten-free, non-GMO, and made without soy, artificial colors, flavors, and preservatives.

We asked Greg Fry, Group Director of Innovation and Commercialization at Orgain, a few questions about the company’s growth and packaging choices over the last few years.

PW:

Nutraceuticals and wellness markets in general have performed well during the pandemic. How has the pandemic impacted Orgain? Have you had to pivot due to supply chain, or labor issues?

Fry:

As a company during this pandemic, we have been extremely fortunate.  Our business impact has, overall, been a positive one. We have witnessed the phenomenon of pantry-loading as consumers look for shelf-stable options in the event food supplies run low. Our obstacles (and opportunities) initially were around maintaining stock.  Fortunately, we have a strong team in place that did an excellent job assuring that our online partners and retailers were able to easily and consistently restock.  Understandably, we have also seen a spike in interest in products that support immunity. It has been a welcomed revelation for many of our consumers to find that ingredients that support immunity, like vitamin D and zinc, already exist in many of our protein powders and nutrition shakes.

PW:

Please tell us more about Orgain’s expansion into pantry items like the pancake mix. How did that come about, and do you plan to expand those offerings?

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