E-commerce can sometimes get a bad rap at sustainability-minded conferences like GreenBlue and Sustainable Packaging Coalition's Advance 2024, held this week in Chicago. The convenience of online shopping may come at a hidden cost: excessive packaging. For parents like Amazon’s Kayla Fenton, senior manager, technical product management, Sustainable Packaging, the ease of ordering baby essentials online is a lifesaver. But the downside is the surplus of packaging materials that accompany these deliveries.
“Most parents would agree, leaving the house with the toddler is like an Olympic sport, and like, we just don't want to train every day… What I don't love as much is when that comes with a lot of extra stuff,” Fenton said.
