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Does perceived product blandness owe to the value chain or a poor understanding of customization?

One author makes the case that economies of scale largely are to blame for the lack of remarkable products. But an educator who’s been in the trenches has another view.

A posting on Design Sojurn laments that store shelves today largely are devoid of truly remarkable products. The reasons, the author says, range from bland mass manufacturing that chases economies of scale to a “race to the bottom” in terms of retail product pricing.

Though there’s no denying that the value chain today is as much about optimal repeatability and logistics as it is a quality packaged product, consider some counter points as well.

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