CPGs Say On-Pack Labels are Ineffective at Communicating Recycling Instructions to Consumers

Packaging World surveys show CPGs are designing packaging for recyclability within existing infrastructure, but on-pack recycling guidelines have been ineffective for consumers. Upcoming updates to How2Recycle labels aim to address this issue.

92% of CPGs are aligning with recycling infrastructure in their packaging design and materials choices. But, most find the on-pack instructional guidelines ineffective.
92% of CPGs are aligning with recycling infrastructure in their packaging design and materials choices. But, most find the on-pack instructional guidelines ineffective.
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Packaging World consumer packaged goods (CPG) readers are advancing circular economy efforts in their packaging. PMMI Media Group reader participation in sustainability surveys is higher than any other survey topic.

A median of 208 responses per sustainability-themed question indicates strong engagement with the subject. The results found 94% of CPGs are aligning with recycling infrastructure in their packaging design and materials choices. Yet most find the on-pack instructional guidelines ineffective at demonstrating to consumers the recyclability of their products.

Circularity

Industry Commitment to Circularity

Of the 194 respondents, 94% are either implementing (47%) or preparing to implement (47%) circular practices that align with recycling infrastructure. Only 3% say they are facing major barriers.

An even split between respondents who are implementing (47%) or preparing to implement (47%) circularity practices suggests that CPGs stand strong in their commitment to aligning with recycling infrastructure. They do this by choosing packaging designs and materials that stand a good chance of being recycled, if correctly disposed of by the consumer.

Recycling Guidelines

Challenges with Recycling Guidelines

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