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CPGs Say On-Pack Labels are Ineffective at Communicating Recycling Instructions to Consumers

Packaging World surveys show CPGs are designing packaging for recyclability within existing infrastructure, but on-pack recycling guidelines have been ineffective for consumers. Upcoming updates to How2Recycle labels aim to address this issue.

Packaging World consumer packaged goods (CPG) readers are advancing circular economy efforts in their packaging. PMMI Media Group reader participation in sustainability surveys is higher than any other survey topic.

A median of 208 responses per sustainability-themed question indicates strong engagement with the subject. The results found 94% of CPGs are aligning with recycling infrastructure in their packaging design and materials choices. Yet most find the on-pack instructional guidelines ineffective at demonstrating to consumers the recyclability of their products.

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