Consumers unlock these experiences by scanning on-pack QR codes with their smartphones. Brands can use these interactions to solve unique consumer education problems or address specific marketing goals.
In the first application, French West Indies fruit juice company Jus de Fruits Caraïbes, Schweppes International’s exotic fruit drinks brand Banga, and aseptic carton packaging specialist Tetra Pak, tapped Appetite Creative to build a fun, interactive experience. The primary goal is to educate consumers on a packaging change, introducing them to the brick pack’s new sustainability bona fides that come by way of a tethered cap. Since Banga is one of the first brands to deploy the new tethered caps, soon to be mandatory by the 2024 European Single Use Plastic Directive, Banga juice drinkers aren’t likely to be familiar with the new closure style.
