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Burger King Reusable Cup Partnership, SC Johnson Refillable Cleaning Products, Fenty Skin Limited-Edition Refillable Body Cream Pot

See a few examples of refillable packaging innovations by Burger King, SC Johnson, and Fenty Skin from ThePackHub’s February Packaging Innovation Briefing Report.

Burger King partners with Recup to offer reusable cups in Germany.
Burger King partners with Recup to offer reusable cups in Germany.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from start-up and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

Burger King partners with Recup to offer reusable cups in Germany.Burger King partners with Recup to offer reusable cups in Germany.ThePackHubBurger King Offers Reusable Cups in German Restaurants

Fast food giant Burger King has formed a partnership with reusable cup company Recup to supply their reusable cups in German restaurants. From the start of 2023, customers in all 750 Burger King restaurants have been able to order drinks, milkshakes and ice cream in reusable cups. The move follows a successful trial in selected restaurants in the Cologne area as part of a reusable pilot project. The pilot project has provided important insights for the nationwide launch of an attractive reusable system that guests can easily use. A deposit of €1 (£0.88) is paid for Recupcups and lids, which means a deposit of €2 for a drink with a lid. The return is possible in every Burger King restaurant and at over 16,500 Recuppartners throughout Germany. After being returned, the cups are cleaned in the catering dishwashers like normal tableware and then returned to the cycle.

Fill out the form below to request more information about Burger King Reusable Cup Partnership, SC Johnson Refillable Cleaning Products, Fenty Skin Limited-Edition Refillable Body Cream Pot
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INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast
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INTRODUCING! The Latest Trends for All Industries at PACK EXPO Southeast