Nestlé is piloting reusable and refillable dispensers for pet food and soluble coffee products as part of its efforts to reduce single-use packaging. Says Nestlé, the in-store dispensers offer consumers a shopping experience that is free of single-use packaging, along with flexibility and a variety of product choice.
Consumers can bring reusable containers to purchase different types of Purina cat food and Nescafé soluble coffee. They can also digitally access the product information typically found on packaging, such as ingredients, nutritional values, and shelf life.
Read these related stories on reusable packaging from Packaging World:
Global CPGs Embrace Transformative Loop Circular Shopping Platform
Functional Pack Design Makes Concentrated Cleaners Make Sense
How Safe is Reusable Packaging During COVID-19?
Ellen MacArthur: Reuse as an Area of Business Opportunity
Working in collaboration with Czech startup MiWa, which aims to remove single-use packaging with a capsule solution, Nestlé recently piloted the reusable and refillable dispensers in three Nestlé shops located in Rorschach, Orbe, and La Tour-de-Peilz, Switzerland. Reports Nestlé, during a four-month trial period, the dispensers were well received by consumers, and it was able to gain valuable insights including the user-friendliness. To further assess the dispensers’ effectiveness in preventing packaging waste along the supply chain, the dispensers will be rolled out across more locations in the next few months.
Hélène Lanctuit, R&D Packaging Lead at Nestlé, says, “Packaging plays a key role in maintaining food safety during a product’s shelf life. This means that whenever new packaging systems are explored, we need to ensure that our products can be delivered to consumers in a safe and hygienic manner. These dispensers are novel because they incorporate smart technology which allows us to ensure product safety, and also guarantee the freshness and traceability of our products.”
Consumers can bring reusable containers to purchase different types of Purina cat food and can digitally access the product information typically found on packaging.
These systems are part of a broader set of actions by Nestle to reduce single-use packaging. Building on its commitment to make 100% of its packaging recyclable or reusable by 2025, the company announced plans to reduce the use of virgin plastics by one third during the same time period.
Says Bernard Meunier, CEO of Nestlé Purina Petcare EMENA, says, “At Purina, our teams are focused on designing our products and packaging for a more sustainable future. This pilot marks an important step forward in our efforts towards waste reduction, and we are proud to play a leading role in testing these innovative dispensers. Offering pet owners the option of using safe reusable and refillable dispensers in-store can help us improve our environmental impact while still providing great quality nutrition for pets.”
Adds Philipp Navratil, Global Head of Beverage Strategic Business Unit at Nestlé, Senior Vice-President, “As part of Nescafé’s packaging transformation journey, we have been working hard to rethink how we design our packaging for better environmental impact. We are excited to work on a refilling option made possible by our in-store dispensing system for our consumers who want to enjoy their Nescafé experience at home.”
PMMI, the Association for Packaging and Processing, States Position on Sustainability
PMMI, the Association for Packaging and Processing, believes:
· Packaging plays a critical role in our world. It safeguards our food, protects our medicines, shields our purchases, and allows for the transportation of goods; protecting what keeps us healthy and happy.
· The packaging industry has a responsibility to limit its environmental impact. We are driving innovation across all packaging types, throughout the supply chain, to increase the use of recycled materials and reduce the amount of packaging being used.
· Making packaging as sustainable as possible is not about eliminating any single material, but rather making smart, eco-friendly choices that help packaging meet the needs of consumers, and the environment.
· The solution requires a combination of many things, from infrastructure to education to innovation. Everyone has an important role, including consumers,
· The move toward sustainable practices, products, and materials is ever-present and a priority in the packaging industry. Sustainable solutions are being thought about and innovated every day so that packaging can continue to play an important role in our lives.
We need packaging to safeguard our food, protect our medicines, shield our purchases, and transport our goods; packaging protects what keeps us happy and healthy. Because of its essential place in our world, we have a responsibility to limit its environmental impact.
The solution requires a combination of infrastructure development, education and engagement, innovation, and clean-up efforts. Everyone has an important role, including consumers, who must play an active part and be willing to share in the cost of innovation. Our industry is driving innovation, and we see this in the ongoing push to improve sustainability across all packaging types, throughout the supply chain.
This is true for a variety of packaging formats; from the plastic used on bottle caps, to polyethylene terephthalate (PET) bottles, to recycled corrugated card used in cartons and cases and recycled, high-density polyethylene (rHDPE) or recycled polyethylene terephthalate (rPET) film.
Sustainability initiatives in packaging have advanced considerably, leading to an increased use of recycled materials, as well as a reduction in the amount of packaging being used. This is being addressed by redesigns to reduce the footprint of the packaging, careful monitoring of the amount of packaging used to reduce wastage, increased use of biodegradable materials like BioFilms, and production of thinner packaging, be that thinner carton walls or thinner film on a wrapping machine. And to facilitate this, OEMs are developing machines with improved functionality to minimize waste and maximize productivity speeds with innovative and environmentally friendly materials.
These are just some of the examples of what the packaging industry is doing—the speed of innovation is rapid. PMMI reports on sustainability issues and innovations regularly, published daily via our Media Group’s digital platforms, monthly in Packaging World magazine and annually in our Innovations Report—a roundup of technologies seen at PACK EXPO, where there is an emphasis on education, ideas, and technologies advancing sustainability efforts.
