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Nestlé’s reusable ice cream container for Loop keeps contents cold

A new reusable, stainless-steel double-walled container for Häagen-Dazs keeps ice cream fresh and cold from filling to delivery at consumers’ homes, as part of the new Loop shopping platform.

A new reusable, stainless-steel double-walled container for Häagen-Dazs keeps ice cream fresh and cold for Loop.
A new reusable, stainless-steel double-walled container for Häagen-Dazs keeps ice cream fresh and cold for Loop.

Nestlé’s Häagen-Dazs brand has partnered with global recycling organization TerraCycle as part of Loop, a first-of-its-kind home delivery service that will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that is collected, cleaned, refilled, and reused—all from the consumer’s front door.

Announced at the World Economic Forum, Loop was created to provide a solution to one of the world’s most pressing environmental issues: waste. Häagen-Dazs, alongside brands from other major CPG industry partners—such as P&G and Unilever—examined its supply chain to identify ways to innovate in packaging, production, and distribution. At the same time, the new service should maintain affordability and improve convenience and the consumer experience.

“Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste reduction,” says Laurent Freixe, Nestlé CEO for Zone Americas. “Nestlé is proud to be a founding investor and partner of Loop. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”

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