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PepsiCo elevates breakfast experience with high-end design aesthetics

Created for the Loop platform, new packaging for PepsiCo’s Tropicana and Quaker Cruesli brands in Paris use premium materials and high-end design, while providing durability and safety for reuse.

Packaging for PepsiCo’s Loop products uses premium materials and high-end design aesthetics to enhance the consumer experience.
Packaging for PepsiCo’s Loop products uses premium materials and high-end design aesthetics to enhance the consumer experience.

Parisian consumers will soon be able to enjoy PepsiCo’s Tropicana Orange Juice in an attractive glass bottle and its Quaker Cruesli Chocolat cereal in a stainless-steel container as part of the new Loop circular shopping platform market trial from TerraCycle. The reusable packaging has been designed with premium, high-quality materials, resulting in “sleek vessels that can be put on display and blend into any environment, whether in the kitchen or on the breakfast table.” That’s according to Roberta Barbieri, Vice President, Global Sustainability of PepsiCo, who shares that Loop is one of a range of initiatives the company is exploring to reinvent packaging.

Says Barbieri, “Packaging sustainability is a complex and multifaceted challenge, requiring different approaches depending on the product, the market, and the consumer proposition, which is why we are pursuing multiple solutions as we work to achieve our sustainable plastics vision.

“Loop provides us with an opportunity to develop and trial an innovative solution in the reusable packaging space, which builds on the work we have been doing to reinvent our packaging. The partnership with Loop will also provide our consumers with a convenient way to engage with reusable vessels while reducing the environmental impacts of the packaging when compared to single-use materials.”

PepsiCo has a history of partnership with TerraCycle. Most recently it worked with them to launch a potato chip-bag recycling scheme for its Walkers Crisps brand in the U.K. So when TerraCycle proposed Loop, PepsiCo was quick to climb on board.

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