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Graphic Packaging International, a global expert in sustainable consumer packaging, has signed an agreement with New Jersey-based co-packer JJM Packaging that will make the company’s award-winning Boardio™ paperboard canister available to brands and retailers across the U.S. and Canada for a wider range of food products. Boardio—an alternative to rigid plastic containers and flexible pouches—will be used to pack JJM Packaging’s broad portfolio of nutrition powders, sweeteners, dry beverage mixes, oats, grains, and other cereal offerings.
Recyclable in household waste streams, Boardio offers a plastic reduction of up to 90 percent versus traditional alternatives and is made primarily from renewable raw materials sourced from sustainably managed forests, providing a compelling proposition for those customers wishing to move to a more circular packaging solution.
Johan Werme, head of sales for paperboard canister solutions at Graphic Packaging, said, “This is an exciting new opportunity built on close cooperation and a shared passion for innovation. We want to thank our partners at JJM Packaging for their confidence and commitment to this exciting new packaging technology.
“Graphic Packaging is committed to delivering innovative paperboard packaging solutions that are more circular, more functional, and more convenient than traditional packaging alternatives. Consumers love Boardio when they get their hands on it, and we look forward to working with JJM Packaging to introduce Boardio to millions more consumers across the U.S. and Canada.”
Joe Apuzzo, co-founder and president of JJM Packaging said, “We pride ourselves on our innovation capability and flexibility. It has been an excellent experience working with Graphic Packaging, who align closely with our core values. Our customers want more sustainable, operationally efficient packaging innovations and we’re delighted to be able to deliver that with Boardio.”
