Do you have favorite personal coffee cup or travel mug that you use to take your home-brewed coffee out the door in the morning? But do you often find that nice mug sitting empty on your desk or in your car’s cupholder, next to a hot cup of coffee in a single-use, paper-based foodservice packaging cup? That mug remains in your car cupholder, while the actual coffee packaging ends up in landfill. Seems like a waste, doesn’t it?
As an incentive, consumers who bring any clean, personal cup will receive a $0.10 discount on their beverage, and in the U.S., Starbucks Rewards members will receive 25 Bonus Stars (rewards points).
