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Kraft Heinz’ Shake ‘N Bake Drops Shaker Bag

Iconic brand opts to discontinue inclusion of a 'shaker' bag, instructing consumers to use durable containers in their own kitchen in order to eliminate 900,000 pounds of plastic waste.

Kraft's Shake 'n Bake brand dropped the plastic liner since it didn't affect the dried breadcrumb shelf life, and consumers didn't use it to 'shake' coat their poultry/fish. They simply didn't need it, so they eliminated it.
Kraft's Shake 'n Bake brand dropped the plastic liner since it didn't affect the dried breadcrumb shelf life, and consumers didn't use it to 'shake' coat their poultry/fish. They simply didn't need it, so they eliminated it.

A Kraft Heinz Company icon, Shake ‘N Bake ushers in a new era for its signature packaging, announcing the removal of the plastic “shaker” bag from its products. Effective across its full product portfolio, the brand says this is the first step towards a more sustainable future—and an easy way for fans to make a difference. That’s because according to the Hartmann Group’s “Sustainability 2021: Environment and Society in Focus Report,” 73% of consumers say they want to use less plastic, but don’t know how.

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