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Ferrara Candy Company Five-Compartment Twist Pack, Choose Planet A Paper Coffee Cup with Integrated Lid, Rutgers PPS Award-Winning Tomato Pack

See a few examples of easy-to-use packaging innovations from Ferrara Candy Company, Choose Planet A, and Rutgers Printing & Packaging Solutions from ThePackHub’s October Packaging Innovation Briefing Report.

Ferrara Candy Company's Nerds Twist & Mix packaging.
Ferrara Candy Company's Nerds Twist & Mix packaging.
ThePackHub

Packaging that is easy to use will always have a place in the packaging innovation schedule. With the focus very much on sustainable solutions, it is important that packaging still delivers the necessary functional requirements and packaging. Easier to use packaging will always create a point of difference in the market and often meets the needs of a growing senior consumer segment.

Learn more about ThePackHub's Innovation Zone here.

Ferrara Candy Company's Nerds Twist & Mix packaging.Ferrara Candy Company's Nerds Twist & Mix packaging.ThePackHubFerrara Candy Company's Nerds Launched in Five Compartment ‘Twist’ Pack

Ferrara Candy Company, owners of the classic American candy NERDS, are known for its dual-compartment box that allows consumers to mix flavors. They have now launched a new product, called NERDS Twist & Mix, with the help of Missouri-based rigid packaging manufacturer TricorBraun. TricorBraun designed a circular-shaped, five-compartment pack for consumers to mix and match their perfect combination of NERDS Candy flavors, including Strawberry, Orange, Watermelon, Cherry, and Lemonade. The packaging comprises a polypropylene base and lid design for durability while using a clarifier to make it possible for the consumers to see the flavours. Both the lid and base are recyclable. The product launch has been much better than anticipated. Consumers have been posting about their experiences across social media platforms like Instagram and TikTok, excited to share their delight in mixing unique combinations of flavors, including up to all five at once.

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