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MOB Beauty Compostable Lipstick, a Bio-Based Supplement Pack, and a Rapid PET Breaking Enzyme

See a few examples of natural solutions for plastic reduction from ThePackHub’s July Packaging Innovation Briefing Report.

MOB Beauty's 100% compostable lipstick tube.
MOB Beauty's 100% compostable lipstick tube.
ThePackHub

Compostable and biodegradable packaging continues to be developed. We also continue to track several new bio-based material alternatives to plastic. There is a significant amount of compostable, biodegradable and bio-based examples both in development and coming to market.  

Learn more about ThePackHub's Innovation Zone here.

MOB Beauty's 100% compostable lipstick tube.MOB Beauty's 100% compostable lipstick tube.ThePackHubCosmetics brand switches to fully compostable packaging

San Francisco-based MOB Beauty has announced that it will move its packaging to 100% compostable solutions by 2024. The compostable packaging collection is called NewPurpose. The product is a combination of natural bamboo, bagasse and 100% PCR cardboard coated in verdecoat, which is a protective spray used to coat food packaging to offer extra durability and water resistance. They say that all materials are sourced from FSC-certified (Forestry Stewardship Council) suppliers that practice responsible forest management. NewPurpose was developed in partnership with beauty packaging suppliers Golden Arrow, Albea and Mantrose-Haeuser, alongside industry newcomer Pela –creator of Lomi. Lomi is a kitchen appliance that breaks down organic waste into nutrient-rich compost, and the NewPurpose series is fully compatible with this device. According to recent data from MOB Beautty, more than 50% of consumers worldwide consider reusable packaging to be the most environmentally sustainable packaging solution, while 28% prefer refillable options and 23% favour compostable options.

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