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Conference Report: Digital Print’s Potential to Boost Sustainability

Industry experts outline the sustainability benefits of choosing digital printing, and how to convince brands to adopt the technology.

A panel of four brands at the recent Digital Print for Packaging US conference were introduced to the part that digital printing can play to help CPG companies reach their sustainability goals.
A panel of four brands at the recent Digital Print for Packaging US conference were introduced to the part that digital printing can play to help CPG companies reach their sustainability goals.

A panel of four brands at the recent Digital Print for Packaging US conference were introduced to the part that digital printing can play to help CPG companies reach their sustainability goals.

Tomlynn Biondo, art director of packaging and print at Seventh Generation, said, “I think that younger generations sometimes use brands as a way to represent themselves, so they’re going to move towards these companies who have sustainability focuses and goals as they want to feel good about the choices that they’re making.”

Efforts that the panelists’ companies have tried include:

  • Creation of refillable products
  • Use of sustainable substrates
  • Use of labels and QR codes to instruct consumers on recycling systems
  • Minimizing packaging to reduce waste
  • Direct-to-consumer methodology

But the adoption of digital printing as a means to meet sustainability goals wasn’t something any of the panelists’ companies had considered. Some panelists even thought that digital printing applications were limited to sales samples and personalization, in regional events for instance. Only Annica Eldh, R&D packaging manager, H&M Group, said she believed digital printing will become more significant as it continues to grow in the packaging industry.

Read article   Coca-Cola Targets Sustainability From Every Angle

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