Ingreendients’ brand founder, Rajat Sharma, had a goal to be at the forefront of reducing the amount plastic waste from personal care products entering the landfill by repurposing existing plastic and not creating any new plastic. So, his company recently launched shampoo and conditioner bottles made from 100% recycled plastic, supplied by Berry Global Group, Inc.
“The beauty industry is responsible for a third of the landfill waste in America,” Sharma says. “One of the core pillars for Ingreendients is sustainable packaging so that we are not creating virgin plastic and adding to the pollution problem. Hence our focus was on having the product packaged only in bottles made fully from PCR plastic.”
The HDPE bottle is made with 100% PCR, produced at Berry’s manufacturing facility in Winchester, Va. A flip-top polypropylene closure, made with 100% PCR, creates a total container system made completely from recycled plastic that aligns with Ingreendients’ commitment to sustainability.
Ingreendients’ commitment to responsible product manufacturing extends further than the container, and is thoughtful in all elements of the product. Ingreendients believes it matters what’s on the outside as well as inside the bottle. In addition to the container elements, the brand formula is made with the 100% plant-derived ingredients to formulate a salon-grade haircare product line.
