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Association gets new name, fresh start

The Contract Packaging Association is looking to increase its visibility and effectiveness. One initiative will be a targeted magazine, Contract Packaging, from the publishers of Packaging World.

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Contract packaging is “hot.” Survey results (Packaging World, April 2004) show that more than four in 10 companies will increase their use of contract packaging services during the next two years. Various estimates put the industry’s annual growth at 15 to 40%.

Yet contract packaging remains a misunderstood corner of the industry among firms that might enhance their bottom line by buying or providing these services. The publishers of PW, seeing the need to bridge this information gap, will introduce Contract Packaging magazine in 2005. CP magazine will serve as the official publication of the Contract Packaging Association, kicking off with a monthly e-newsletter in early 2005. The magazine will publish a print version twice in 2005, with the April and September issues of PW.

Contract Packaging editor Jim George asked John Mazelin, CPA president, to discuss the organization and its goals.

Q: What is the Contract Packaging Association?

A: The association started in 1992 to give direction to and serve as a voice for the contract packaging industry. Previously known as the Contract Manufacturing and Packaging Association, the organization is shortening its name to more accurately reflect the work of its membership. The CPA holds an annual meeting at which end-user companies and suppliers hold open educational forums. The meeting is also a source for sales training. A major function of the CPA is its role as an information clearinghouse for its 45 member companies. Member companies employ roughly 20 to 200 people each.

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