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Conair: DIY RFID

It’s challenging enough for a consumer packaged goods company to commit to RFID at the bare-bones tag-and-ship level.

It’s altogether another thing when that CPG company decides to “do it yourself” to the extreme: Conair produces RFID devices of its own design based on Monza™ 3 chips from Impinj® (www.impinj.com). Conair, which markets hair dryers and other products under brand names like Cuisinart and Waring, was the subject of an April Webinar presented by RFID Journal.

Conair’s entry into RFID was motivated by two calls to action: Walmart’s request for pallet- and item-level RFID and post-9/11 appeals from Homeland Security to assist in securing U.S. ports.

Its plan: Develop best-in-class RFID at best value. To that end, it formed a subsidiary, United Security Applications ID (USA ID, www.usaidtracking.com), and hired Paul Arguin as director of technology and engineering to handle its own RFID development program.

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