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Tiny Labels for Culpeper’s Lumber Carry Big Functionality

Though small, the end tags for Culpeper Wood Preservers’ lumber products adeptly convey the brand message while carrying a number of product details and withstanding chemical treatment as well as harsh conditions.

End tags for Culpeper’s pressure-treated lumber, which are stapled to the end of the product, use a solid-color background to differentiate type.
End tags for Culpeper’s pressure-treated lumber, which are stapled to the end of the product, use a solid-color background to differentiate type.

Beauty is, as they say, in the eye of the beholder. That surely is the case for product labeling and packaging, which comes in all shapes and sizes to help products get noticed and stand apart from competitors.

But what do you do when all the “packages” look the same, as is the case with pressure-treated lumber? You make the label your broad canvas and take full advantage of a very small footprint, one measuring just 7/8 in. tall x 2 in. wide.

Every piece of pressure-treated lumber, whatever the size, requires a label. Actually, the industry refers to them as “end tags” because that’s where they are applied—to the end of the board.

Heading down the highway, you may have seen truckloads of pressure-treated boards at some point. Too small to read as they pass by, the tags look functional at best. Held firmly in place with a staple, they are able to withstand 70-plus MPH gusts and all sorts of weather conditions. Though the tags are unreadable, you may have noticed they have different colors from one bundle to the next. It’s hard to miss that, even at 70-plus MPH with a turbulent wake of mist. 


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For the DIY person who knows his or her way around a home improvement store, chances are they recognize these colored lumber tags as identifying the Culpeper Wood Preservers brand of pressure-treated lumber.

“The end tag is literally our brand packaging,” says Chris Brown, Director of Business Development and Marketing for Culpeper Wood Preservers. “It is a vital source of product and application information, but also a major part of our branding platform. The end tags also have to build trust and deliver peace of mind for our customers, from weekend do-it-yourselfers to seasoned contractors.”

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