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Coca-Cola Celebrates ‘Everyday Heroes’ with Custom Labels

As part of its holiday campaign that puts family, community, and appreciation front and center, Coca-Cola offers limited-edition bottles with labels bearing 40 monikers dedicated to everyday heroes.

Share A Coke Holiday Heroes Masthead Mobile

Coca-Cola’s 2020 holiday campaign is putting family, community, and appreciation front and center, recognizing that the real magic of Christmas is connecting with one another—virtually or in person.

“It’s no secret that 2020 has been a difficult year on so many levels,” says Walter Susini, SVP of Marketing for Coca-Cola Europe. “Christmas is traditionally a time when people spend quality time with loved ones. However, given the year we’ve all had, spending dedicated time and being present in the moment with loved ones will be the priority above all else.


See: Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

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