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Coca-Cola Celebrates ‘Everyday Heroes’ with Custom Labels

As part of its holiday campaign that puts family, community, and appreciation front and center, Coca-Cola offers limited-edition bottles with labels bearing 40 monikers dedicated to everyday heroes.

Share A Coke Holiday Heroes Masthead Mobile

Coca-Cola’s 2020 holiday campaign is putting family, community, and appreciation front and center, recognizing that the real magic of Christmas is connecting with one another—virtually or in person.

“It’s no secret that 2020 has been a difficult year on so many levels,” says Walter Susini, SVP of Marketing for Coca-Cola Europe. “Christmas is traditionally a time when people spend quality time with loved ones. However, given the year we’ve all had, spending dedicated time and being present in the moment with loved ones will be the priority above all else.


See: Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
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Researched List: Engineering Services Firms