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Custom ‘Guinness Gives Back’ Pack Funds Community Relief Efforts

Guinness is launching custom cans that trigger donations to community charities helping those in need over the holidays as a result of the COVID-19 pandemic or other challenges.

Guinness Gives Back America Can

Irish stout maker Guinness recognizes that while the holiday season may look different this year, the spirit of giving and goodness will never be stronger, as we all look to lift each other up. That’s why it is giving back to communities that have long made its classic stout a part of their holiday celebrations with a new limited-edition Guinness Gives Back pack.

For every Guinness Gives Back pack produced, Guinness is donating $1 ($750,000 collectively) to charitable organizations in the U.S. Four regional versions of the pack are available in New York (metro area and New York State), California, Chicago, and Boston. In other areas of the country, a national version is available. Each pack has a designated charity that will receive a donation.


See: Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

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