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Jones Soda Labels Convey ‘Messages of Hope’ Amidst COVID-19

Six limited-edition label designs for the U.S. and six for Canada convey the spirit of resilience that has emerged during the coronavirus crisis.

Jones Soda U.S.
The six-bottle series for the U.S. uses photographs that range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle.

Jones Soda Co., the premium craft soda maker known for its unconventional flavors and user-submitted label artwork, has turned its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.  

Says the company, debuting in early July with a separate six-bottle series for both the U.S. and Canada, the new labels convey the spirit of resilience that has emerged during the coronavirus crisis. Photographs capturing that spirit range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle and Toronto’s CN Tower beaming messages of solidarity through banners and night lighting.


Read about more limited-edition package designs in these articles from Packaging World:

Jägermeister Bottle Created to #SAVETHENIGHT During COVID-19

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