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Graphics make the difference

Aviator Brewing Co. of Fuquay-Varina, NC, is one of those craft brewers whose owners understand how big a difference high-impact graphics on a full-body shrink sleeve label can make.

Aviator label
Aviator label

“The sleeve labels are more expensive, but the graphics are really incredible,” says Aviator’s Mark Doble. He’s been brewing beer since 1985, founded Aviator in 2008, and now produces about 13,000 barrels a year. “For production runs of 20,000 cases and up we do preprinted cans,” he continues. “But about 30% of our cans are labeled.”

Currently the firm relies on a shrink sleeve labeler from Axon and 50-micron PETG labels from ImagePress ([email protected] ) and LTI. But some time next year a new line is going in and it will include a new Axon Lanzara labeler, described by Axon as the next generation of sleeve labelers. With a dedicated motion controller from Schneider Electric, it features Smart Film Feed, Smart Speed Control, Smart Cutting System, and Smart Touch Security.

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