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Ingredient ‘Explosion’ Puts Muesli Taste Front and Center

A blast of fruit, nut, and oat photography splashes across the packaging for a new muesli offering from U.K. brand Lizi’s to highlight flavor and taste.

Lizi's Hero
The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow, and Focus and can be purchased from leading U.K. supermarkets.

U.K. granola brand Lizi’s has revealed an explosive brand refresh for its new range of Super Mueslis, with creative and strategy by branding agency Carter Wong. Since its launch in 2003, Lizi’s has been committed to providing wholesome breakfast options that deliver sustained energy throughout the day.

With its new Super Muesli product range, Lizi’s wanted the new pack designs to attract new shoppers to the category as well as retain and grow its current consumer-base. Carter Wong responded to this challenge with packaging that retained key brand assets with a clear brand focus, and a vibrant design to achieve standout.


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