Growing up living between New York City and Bangkok, Thai-American brothers Vincent and Andrew Kitirattragarn were used to bringing different types of food to school than their classmates. The love for the food their mother, aka “Mama Dang,” prepared motivated them to introduce these snacks in the U.S. under the Dang Snacks name in 2012. The line comprises plant-based, non-GMO, gluten-free, all-natural products made with whole food ingredients, with its coconuts sourced from Thai family farms.
As the brand continues to grow, the brothers’ goal is now to expand awareness about Asian food culture with their healthier and flavorful snacks. They turned to creative agency Chase Design Group to rebrand and redesign Dang without using stereotypes or dated ideas of Asian culture and identity.
