Kraft Heinz believes it has cracked the code on delivering a frozen, grilled cheese sandwich that when microwaved, has a golden brown, pan-like crust outside and melty cheese inside, making the days of a burnt exterior and frozen interior history. The technology enabling this is the company’s new proprietary 360CRISP platform, and the product is its Lunchables Grilled Cheesies—the first frozen food offering under the company’s Lunchables kids’ snack brand.
According to Alan Kleinerman, vice president of disruption for Kraft Heinz, 360CRISP is an example of the company’s mission to lead the future of food. “The things we are doing today would not have been possible at Kraft Heinz even a couple of years ago,” he says, “and we are constantly exploring how we can bring consumers more convenient options to meet their evolving needs.
