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From Dark to Light: Hope in a Jar

Packaging for a line of Ayurvedic-ingredient hair-repair products strikes a serious yet hopeful tone, mirroring the brand’s larger social mission to support suicide prevention.

Save Me From product line
Save Me From's six formulations each combat a different source of hair damage for a “Tip To Root Hair Reboot.”

How do you convey clean-conscious formulations, wellness, and sophistication along with a social mission of suicide prevention in a single packaging system for a prestige haircare brand that isn’t overwhelming? That was the challenge for Liv Luv Lab, a company founded by beauty entrepreneur and wellness advocate April Peck, when creating the packaging for Save Me From, a line of damage-specific hair-repair products with a sober social message.

With Save Me From, Peck says Liv Luv Lab harnessed the rich biodiversity of fenugreek seed—a medicinal spice used for centuries by Indian women for “amazing” hair—to formulate the brand’s patent-pending Fenugen technology, a concentrated blend of bioactive compounds proven to improve hair strength, shine, hydration, and scalp nourishment. The line’s six formulations each combat a different source of hair damage—these include pollution, chemical processing, age, thermal devices, sun and sweat, and product buildup—for a “Tip To Root Hair Reboot.”


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