Last September (see packworld.com/go/c163), Anheuser-Busch’s Long Tail Libations subsidiary introduced Jekyll & Hyde distilled spirits in glass bottles for the on-premise market. This spring, glass bottles were again used to launch a line of 10-oz juice-based, slightly sweet beverages called Peels that contain 5% alcohol by volume. Peels beverages are marketed and sold by The Peels Beverage Company, which is a part of A-B.
As is the case with the Jekyll & Hyde bottles, Peels bottles are supplied by O-I (www.o-i.com). Bottles are filled and pasteurized at the A-B brewery in Baldwinsville, NY, where “line modifications were required,” according to Stacey Berg, innovation manager, A-B/Peels. Further information was not available.
“The bottle was designed in a sleek, unique shape. The smaller 10-ounce bottle appeals to women’s preferences, and it showcases the liquid,” says Berg. “Peels’ glass package provides excellent barrier protection, functionality, and a high-quality image.”
That image is enhanced with colorful 2-mil clear biaxially oriented polypropylene labels from Spear (www.spearlabel.com). A combination of UV-screen and UV-flexo printing is used to print the front label in three colors and the back label in four colors. A 28-mm roll-on resealable aluminum closure from Silgan Closures (www.silganclosures.com) completes the primary package. The closures are printed with up to five colors, depending on the flavor.
Four Peels varieties (blueberry pomegranate, strawberry passion fruit, pear lemon, and cranberry peach) are sold as four-packs, with a 16-pack (below) of all four flavors also sold. Six four-packs are shipped in a 24-count case to retail markets where stores sell them both on the shelf and in refrigerated cases. Berg says retailers can stock the four- and 16-packs as they would any similar product. Peels’ shelf life is 110 days.
