Pouch-packed liquid foundation make-up

Cargo Cosmetics Corp., Toronto, Ontario, Canada, won a DuPont Silver Award for design and development of sleek, unbreakable, lightweight, flexible pouch packaging for its liquid foundation make-up product.

Specific pouch materials and supplier information have not been divulged. But the 40-mL, bottom-gusseted, stand-up pouch measures approximately 2” W x 4” T and is topped with an opaque plastic nozzle and twist-cap closure. Clear windows on the front and back of the pouch help shoppers make optimum color selections. And the package structure also enables consumers to squeeze out the precise amount of make-up they want, reducing waste. The pouch collapses as it is emptied, facilitating maximum utilization of package contents as well as space-efficient container disposability.