P3 Portable Protein Pack is poised to become a major force in the growing $19 billion protein-snacking category, which has been driven by consumer desires for protein-rich snacks such as Greek yogurt or protein bars. As the largest manufacturer of pre-packaged meats, Kraft is well positioned to bring a wholesome protein snack to market that includes high-quality brands consumers already know and trust. The convenient, on-the-go packs are made of three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses, and Planters Nuts.
“Consumers snack three times a day on average, and 75 percent of adults are looking to add more protein to their diets,” says Joe Fragnito, Oscar Mayer Vice President of Marketing. “The protein snacking category has a 7 percent growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars, and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace.”
