Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Bee-themed pack creates a buzz

Lornamead’s LypSyl lip care products are enticing and functional.

Pw 7419 Web Lyps

Encouraging consumers to bathe their sore lips in a beeswax-based balm that glides on like honey, new packaging for Lornamead, Inc.'s LypSyl line of five lip care products is as enticing as it is functional. LypSyl, a 100-year-old brand from Sweden, was launched in the U.S. by Stamford, CT-based Lornamead last August.

For the line's U.S. debut, the company says it tweaked the product formulations and created "dynamic new packaging," including a new stick pack with a "handy, bee-grip slider," said by consumers to be "cool" and "fun."

"The lip-balm formulation and packaging were contemporized for launch in the U.S. to make for a premium and memorable product experience," says Lornamead group brand director, Skincare, Karen Murabito. "The primary pack was designed to optimize product application and make it enjoyable. The secondary pack was developed to generate appetite appeal in the very medicinal lip-balm aisle."

2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms