Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Bee-themed pack creates a buzz

Lornamead’s LypSyl lip care products are enticing and functional.

Pw 7419 Web Lyps

Encouraging consumers to bathe their sore lips in a beeswax-based balm that glides on like honey, new packaging for Lornamead, Inc.'s LypSyl line of five lip care products is as enticing as it is functional. LypSyl, a 100-year-old brand from Sweden, was launched in the U.S. by Stamford, CT-based Lornamead last August.

For the line's U.S. debut, the company says it tweaked the product formulations and created "dynamic new packaging," including a new stick pack with a "handy, bee-grip slider," said by consumers to be "cool" and "fun."

"The lip-balm formulation and packaging were contemporized for launch in the U.S. to make for a premium and memorable product experience," says Lornamead group brand director, Skincare, Karen Murabito. "The primary pack was designed to optimize product application and make it enjoyable. The secondary pack was developed to generate appetite appeal in the very medicinal lip-balm aisle."

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics