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Bee-themed pack creates a buzz

Lornamead’s LypSyl lip care products are enticing and functional.

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Encouraging consumers to bathe their sore lips in a beeswax-based balm that glides on like honey, new packaging for Lornamead, Inc.'s LypSyl line of five lip care products is as enticing as it is functional. LypSyl, a 100-year-old brand from Sweden, was launched in the U.S. by Stamford, CT-based Lornamead last August.

For the line's U.S. debut, the company says it tweaked the product formulations and created "dynamic new packaging," including a new stick pack with a "handy, bee-grip slider," said by consumers to be "cool" and "fun."

"The lip-balm formulation and packaging were contemporized for launch in the U.S. to make for a premium and memorable product experience," says Lornamead group brand director, Skincare, Karen Murabito. "The primary pack was designed to optimize product application and make it enjoyable. The secondary pack was developed to generate appetite appeal in the very medicinal lip-balm aisle."

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