The packaging and processing machinery industry is witnessing a significant shift towards inclusivity and accessibility. Today’s AIPIA World Congress discussion between Sarah Masters of Unilever, Mark Hewitt of Connected Experience Consulting (CEC), Marc Powell of the Royal National Institutes of the Blind, and Caspar Thykier of Zappar, highlighted the ongoing efforts to make product information more accessible to the visually impaired community through the use of QR code technology.
Live at AIPIA: Unilever's Persil Adds Accessibility Via On-Pack QR
The packaging industry is adopting enhanced QR codes to improve accessibility for visually impaired consumers, ensuring information is available through simple, scalable solutions.
Nov 14, 2023
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