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Persil Adds Accessibility-Minded On-Pack QR

Persil is adding Accessible QR codes (AQR) to give the UK’s two million blind and partially sighted people access to product information.

Zapvision Persil In Store

Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging.Zapvision Persil 6

The aim is to create a more inclusive experience in-store and at home for the UK’s 2 million blind and partially sighted people. The AQRs were created in partnership with augmented reality specialists Zappar and in collaboration with the Royal National Institute of Blind People (RNIB). Once accessed via smartphone, the code provides product, usage, safety, and recycling information in a structured way that has been designed with blind and partially sighted users in mind. The AQR also interacts with the device’s configured accessibility features to display information in larger text or in audio-described and voice-guided formats.

The technology that makes the AQRs more detectable works by adding additional markings to existing QR codes.


Read article   Read more on Zappar's Zapvision, as well as the unique D3 QR code that lowers the barrier to entry for brands thinking of adopting inclusivity-minded on-pack QR codes. 


“Although QR codes have been in mainstream use almost 30 years now, they have lacked the important ingredient of accessibility,” says Zappar CEO and co-founder Caspar Thykier. “This is really about helping make a small but important everyday quality-of-life improvement in people’s lives.”

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