The Absolut Vodka brand is known for its commitment to art and design, having partnered with 550 artists on 800 original, limited-edition bottle designs since its first collaboration with Andy Warhol in 1986. Meanwhile, its flagship bottle has remained unchanged for more than 40 years. That is, until a design refresh nearly four years in the making, with the weighty project name Atlas, resulted in a new look for the brand that launched on shelves in September.
“At Absolut, we always strive for better,” says Elin Furelid, Global Head of Product Portfolio & Design, Absolut Vodka, The Absolut Company. “Our passion for our business, product, and brand means that we see the potential in everything we offer and are always asking ourselves how we can take Absolut Vodka one step further and into the future.”
