END USER REFRESCO: 'If you look at the groups of customers that we have, about two thirds are the large retailers, and about one third are A brands, what we clearly see is that the A brand owners are pushing for circularity themselves. They want us to come up with a circular solution, and they are very demanding of us--rightfully so, because it's part of their brand and positioning. For the retailers, we play more of a product developer role, and we are supposed to come up with circular solutions. They compare us with other bottlers, and other beverage solutions providers and see who has the best option. So we have to offer them business solutions, we have to offer them choices, and they want them to be within a competitive price and high quality. We need to come up with a solution that brings that all, and I believe that with this reZorce pack, we have a new option that they will certainly appreciate.' -- Coert Michielsen, CPO, Refresco
Recycling
Top Articles of 2024, #14: Refresco's Mono-material, Aseptic HDPE/rHDPE Carton
The #14 most clicked article of 2024: While brands swap plastic for paper, reZorce flips the script with circular, mono-material HDPE/rHDPE for paper. Finishing validation, CM/CP Refresco will be first to market.
December 23, 2024

Package design: Page 5

Package Design
Top Articles of 2024, #15: 2024's Top Packaging Design Trends
The #15 most clicked article of 2024: Finding consumers fatigued with the onslaught of digital technology, some brands have turned to aesthetic simplicity for their packaging design. Here are four of the top trends in packaging design for 2024.
December 22, 2024
Demonstrating the saturated pastels trend is packaging for Loving Earth’s line of confections.
Package Design
Duracell's All-Paper Blister Paves Way for New Walmart Battery Display
The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.
December 19, 2024
The paper-based blister packs are die-perforated for easy removal from the package.
Coding & Marking
"Tattooed" Fruits Grab Attention, Save Plastic with Laser Date Coding
Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound.
December 18, 2024
The original objective was to reduce plastic usage while maintaining the quality of the fruit. As the project progressed, Benard realized Westfalia could be creative with the information laser etched onto the fruit.
Digital Transformation
Top Articles of 2024, #20: Sunrise 2027
The #20 most clicked article of 2024: The GTIN 1D barcode has worked for 50 years, making packaging go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.
December 17, 2024
Dominique Guinard (left), VP of Innovation at Digimarc and founder of EVRYTHNG, which Digimarc acquired, explained at AIPIA that Digital Link is about ready for prime time, with 2027 being a practical timeline to have infrastructure prepared for the switch.
Sustainability
Bayer’s New Blister Pack Bids Adieu to PVC
The shift from PVC to PET, while helping the company meet its sustainability goals, was met with challenges, including concerns over usability.
December 16, 2024
The updated pack is a mono-material PET that aligns with the company’s long-term goal of moving away from using PVC.
Recycling
Danone Adds Refreshed How2Recycle with Dynamic, Localized Recycle Check
Truth in labelling laws and recycling infrastructure changes prompted GreenBlue's How2Recyle to refresh its iconography for any potential future. An adaptable, interactive datamatrix label based on The Recycling Partnership's Recycle Check is a big shift.
December 9, 2024
Danone For Web Posting
Workforce
Clemson's Oeser and Williams Receive Packaging Scholarships
Clemson University announces two Fall 2024 awards. Maxwell Williams is the Robert Testin Outstanding Senior in Packaging Science winner, and Tim Oeser becomes the Packaging World Outstanding Packaging Science Senior.
December 9, 2024
Tim Oeser (left) and Maxwell Williams (right).
Package design
Guardpack Ltd Secures Funding for Expansion into Medical Device Manufacturing
Guardpack
Guardpack, a UK-based contract manufacturer of wet wipes and sachets, has secured funding that enables expansion into the healthcare and life sciences sectors.
December 6, 2024
Arise
Package Design
bluemarlin names Samantha Dumont as Executive Creative Director
bluemarlin
Global brand acceleration agency bolsters its London leadership team with industry veteran in new era of creative leadership.
December 5, 2024
Samantha Dumont
Package Design
Nordic Beauty Brand’s Paper-Based Advent Calendar is Full of Surprises
The multidimensional, paper-based calendar comprises 24 product packages hidden inside a flower-shaped outer sleeve and is gorgeously decorated with imagery inspired by Nordic Nature.
December 3, 2024
The Lumene 2024 Nordic Beauty Secrets Advent Calendar comprises product packages hidden inside an outer package and closed by a separate sleeve. Metsä Board.
Package design
Behind the Package Design: How to Create a Great Design for Wellness Brands Today
Package design to attract today’s savvy wellness product shoppers should include inclusivity, brand trust, and a nod to sustainability.
December 2, 2024
By using well thought out, authentic design choices, brands can convey a clear, genuine message, avoiding overpromising or trend-chasing that doesn’t reflect their core identity.
Sustainable Packaging
EPA Report Urges Federal EPR Legislation
10 takeaways from the EPA’s National Strategy for Preventing Plastic Pollution report
November 22, 2024
National Strategy to Prevent Plastic Pollution
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