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Each fish pack features a beautiful illustration of the fish species contained within as a way to educate consumers on the differences between them. Photo courtesy of Wild Alaskan Company.
Package Design
Seafood Branding is ‘a Love Letter from Alaska’
Wild Alaskan Company’s executive creative director, Cliff Borress, shares the strategy behind the D2C seafood business’s new Alaska-inspired packaging graphics.
January 20, 2025

Package design: Page 5

Package Design
Community Poll: Looking Ahead at EPR in 2025
Share your thoughts on the impacts of EPR legislation in the coming year.
January 16, 2025
Package Design
“Fit for Purpose” Packaging: As Yet, Not Universal.
Reflect on the evolution of packaging, its increasing automation, and its role in protecting products and influencing consumers.
January 16, 2025
Ben Miyares
Labeling
5 Bold New Administration Predictions
There could be packaging-related developments under the new administration, especially the FDA, including potential regulatory changes and updated labeling requirements.
January 14, 2025
Eric F. Greenberg
Package Design
Packaging as a Brand-Builder
Personnel, although valuable, are replaceable. But brands are meant to endure.
January 14, 2025
Sterling Anthony
Package Design
Five Secrets to Award-Winning CPG Package Designs
According to Designalytics’ data, only 37% of CPG redesigns actually increase sales. So what’s the secret to successful designs? Each brand is different, but there are strategies that consistently deliver results—here are five proven ones.
January 13, 2025
All Beforeafter
Package Design
Red Bull, Chick-fil-A, and Jong Introduce Packaging Designed for User Engagement
ThePackHub
See a few examples of packaging designed to enhance the user experience from Red Bull, Chick-fil-A, and Jong from ThePackHub’s Innovation Zone.
January 10, 2025
Red Bull is reintroducing its 330ml resealable aluminum bottles to Australian retailers after discontinuing the packaging format in 2021.
Package Design
Top Articles of 2024, #2: 7 Trends Reshaping Gen Z Packaging Design
The #2 most clicked article of 2024: Packaging design is transforming to fit Gen Z tastes. From vibrant explosions of color to embracing imperfections, these seven trends capture the essence of Gen Z's unique aesthetic preferences and values.
January 4, 2025
We heard Hernán Braberman discuss Gen Z-driven packaging design at drupa last month, and it was so revealing that we enlisted him to break it down specifically for the Packaging World audience.
Package Design
Top Articles of 2024, #4: Pack Defect Causes 8.2 million-Bag P&G Recall
The #4 most clicked article of 2024: A defect in child-resistant packaging led Procter & Gamble to recall more than 8 million bags of Tide, Gain, Ace, and Ariel laundry detergent packets in the U.S. and Canada.
January 2, 2025
The outer packaging meant to prevent access to the contents can split open near the zipper track, posing a risk of serious injury to children if the laundry detergent packets' contents are ingested, as well as skin or eye injuries.
Package Design
Top Articles of 2024, #5: Pantone's 2024 Color of the Year
The #5 most clicked article of 2024: At a time of turmoil in the world, Pantone selects ‘a compassionate and nurturing shade conveying a heartfelt kindness’ as its 2024 Color of the Year, the 25th in the program’s history.
January 1, 2025
Global color authority Pantone has announced that Pantone13-1023 Peach Fuzz is the Pantone Color of the Year selection for 2024. Photo courtesy of The Development.
Package Design
Top Articles of 2024, #6: Mattel Packaging Error Leads to Recall
The #6 most clicked article of 2024: The company was forced to recall the entire "Wicked" dolls line just before the Holiday season. A printing mistake led consumers to an adult website rather than providing more information on the upcoming film release.
December 31, 2024
Mattel was forced to pull its entire Wicked doll line due to a packaging error just before the Holiday Season.
Package Design
Top Articles of 2024, #7: Hershey's Faces Class Action Suit Over Reese's Packaging
The #7 most clicked article of 2024: The legal challenge is spurred by consumers who claim the packaging doesn’t match the product.
December 30, 2024
7 Of 2024
Bio-based
Top Articles of 2024, #10: KDP Unveils Plant-based, Compostable Coffee Pod
The #10 most clicked article of 2024: These coffee pods use an alginate-based primary package material with some barrier properties. The system will employ recyclable secondary packaging with additional barrier. Many packaging details remain to be sorted.
December 26, 2024
The plant-based coating doesn’t dissolve into the coffee—it stays intact during the brewing process. So, after the K-Rounds are brewed, consumers will have to dispose of the remaining spent coating. It is expected to be certified compostable.
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Transparent, Heat-sealable Paper
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