For most of us, 2022 didn’t exactly pan out the way we thought it would. Instead of experiencing the bliss of no longer being in lockdown and subject to pandemic restrictions, we encountered more global crises, from the Russian invasion of Ukraine to rising economic uncertainty. Many areas of culture and the economy have been impacted, and packaging design is no different, with consumers moving to invest in brands that bring them comfort, lightness, and honesty during trying times.
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