Representatives from beverage companies anticipate a moderate to significant increase in machinery investment over the next three years, and industry professionals have three reasons why they believe the investment will occur.
That’s according to PMMI Business Intelligence’s “Beverage Industry Packaging Trends,” a report done in collaboration with Advantage Research to provide PMMI member companies and the broader industry with insights into beverage packaging trends that will impact the packaging and processing industry. The research stems from a quantitative online survey conducted from Nov. 21, 2024, to Jan. 21, 2025, and fifteen in-depth interviews conducted between Dec. 2024 and Jan. 2025 among CPG companies and contract packagers in the beverage industry.
First, interview participants shared that growing consumer demand and interest are driving the need for more diverse beverage products and packaging sizes. This will lead to an overall rise in the formats of beverages being packaged over the next two to three years.
“There’s a lot of investment that’s required to upgrade or update based on the SKUs that we’re going to run. And a lot of that is due to trends that we’re seeing in the market. Just because you have a can line today that can produce a 12-oz standard can, that does not mean that can line can produce 12-oz sleek cans, 16-oz cans, or mini cans. I see investment increasing over the next two to three years, particularly based on demand for new and innovative products that may require a different format but also based on consumer trends,” said a director of robotic solutions and safety at a global beverage company.
