Many beverage companies anticipate mild to substantial increases in machinery investment over the next three years, primarily driven by optimism surrounding company expansion plans, the introduction of new SKUs/products, and increased consumer demand.
That’s according to PMMI Business Intelligence’s “Beverage Industry Packaging Trends,” a report done in collaboration with Advantage Research to provide PMMI member companies and the broader industry with insights into beverage packaging trends that will impact the packaging and processing industry. The research stems from a quantitative online survey conducted from Nov. 21, 2024, to Jan. 21, 2025, and fifteen in-depth interviews conducted between Dec. 2024 and Jan. 2025 among CPG companies and contract packagers in the beverage industry.
The intelligence team asked industry professionals what they estimate will happen to their companies’ beverage packaging machinery investment over the next three years, and 68% of respondents anticipated a moderate to significant increase (% choosing “5” or higher on a seven-point scale).
Over half of respondents expect their company's beverage packaging machinery investment to increase by moderate to significant amounts.PMMI Business Intelligence: Beverage Industry Packaging Trends
Professionals also gave telling responses when asked to describe the reasons they anticipate an increase in investment.
Six reasons for investment arose, with four among the most prominent.PMMI Business Intelligence: Beverage Industry Packaging Trends
While all responses were notable reasons, company expansion, increased consumer demand, advances in technology, and new SKUs/products being introduced stood out.
“Everybody everywhere is buying equipment. So, I think it’s across the segment of the industry. There’s tremendous growth. If we go into a recession or if the tariffs come, that may change things, but right now, there’s still tremendous growth,” said a director of robotic solutions and safety at a global beverage company.
SOURCE: PMMI Business Intelligence: Beverage Industry Packaging Trends
For more insights from PMMI’s Business Intelligence team, find reports, including “2024 Snack Foods Packaging Trends” and “2024 Technology & Workforce: Using Smart Technologies to Bridge the Skills Gap” at pmmi.org/business-intelligence.
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